Brand Story

Founded in 2018 and based in Tbilisi, Georgia, Matters Store is a female-led fashion house dedicated to the art of occasion dressing. We create elegant, timeless pieces designed to celebrate life’s most meaningful moments — from weddings and galas to intimate celebrations. Each garment blends classic sophistication with modern sensibility, thoughtfully crafted to capture the emotion and beauty of the event it was made for. At Matters, we believe clothing should do more than dress the body — it should mark a memory, tell a story, and stay with you long after the moment has passed. Our designs are made for women who understand the quiet power of dressing with intention — for moments that truly ma