Raised on the Normandy coast, Clémence Masson grew up surrounded by the rhythm of the sea and the artistry of her grandmother Gisèle, a skilled Calais lace seamstress. Her early love for craftsmanship was shaped at the side of an old Singer machine—where threads and stories intertwined.

With a background in Human and Political Sciences, and a career in child welfare, Clémence combined her humanitarian spirit with creative passion to launch GISEL B. in 2015—a jewelry brand rooted in meaning, memory, and refined French craftsmanship.

Each piece is handmade in France, designed with cultured pearls and finished in gold or silver plating—celebrating individuality, slow beauty, and conscious elegance.